Assignments

Metromoheim Museum Catalog

I created several layouts for a fake museum exhibition during the Layout and Publication Design course I took, including this catalog catering to a creative and cultured crowd.

I chose to use a bright magenta color to emphasize the boldness of the collection and intrigue the creative people who made up the target audience. This project also helped me practice and recognize the importance of white space, as the photos were the focus, and the information needed to be simple and readable. I also pulled colors from each image and used them for the corresponding headings to complement the photography further.

Piddle Paddle Tours Trifold Brochure

Mockup of Piddle Paddle Tours brochure, with a folded view and front and back of brochure with visible folds.

This brochure advertises the offerings of Piddle Paddle Tours, a fictional group that offers boat tours of several exciting locations.

The brochure needed to showcase the beauty the tours had to offer, as well as information about them, to potential travelers. For my design, I wanted to create a layout that ensured the images stood out and the details of the tours were organized and easily readable. This way, the audience would be informed but not bored. I included bright colors, a trademark of my style and reminiscent of a sunset, to represent an enjoyable day out. I also utilized fun, unique typefaces to organize the text and spark interest.

Back of Piddle Paddle Tours brochure, with images of a whale, a turtle, and a lighthouse, as well as information on the different locations the tours offer and services.

Portrait of Gillian Anderson made up of quotes, character, names, and movie titles in various typographical styles, font weights, and sizes..

Gillian Anderson Typography Portrait

I designed this typography portrait to showcase my typography skills, represent my subject, Gillian Anderson, and appeal to a wide audience.

As I am a huge X-Files fan, it was a natural choice. I used quotes from the actor, shows and movies she has appeared in, and awards she has won to make up her photo. Since her jacket was a dark, solid color, I used dense block quotes to fill the space, making certain stand-out words bold. I also chose different fonts for different categories of words to maintain consistency (bold for shows and movies, regular for characters, italics for awards).

Typography Poster

The typography poster displayed a particular typeface, Avory I PE, as a rationale for the portrait of Anderson.

I was inspired by movie posters and used quotes supporting my message, similar to testimonials or reviews for a blockbuster film. I also used letters in the typeface as a decoration, utilizing different weights to provide some variety. I hoped to provide the necessary information on the typeface while keeping the overall look of the poster exciting and unique.

Typography poster with information on the typeface Avory I PE, including characteristics of the font, its history, and quotes about it, in a movie poster-like style.

Magazine advertisement for Fresh Fare Farms, a meal delivery service, with photos of ingredients, crops, and women cooking, as well as info on charitable contributions.

This magazine advertisement promotes the (fictional) meal kit service, Fresh Fare Farms, and their campaign to support local communities during Hunger Action Month.

Young, diverse families were the intended audience of this campaign. To appeal to them, I used imagery with diverse subjects and emphasized the call to action, which supported a charitable cause. Young families in 2024 are aware of the social impact of the companies they buy from, making the call to action all the more vital to the message and the audience. The design also needed to be consistent with the branding of Fresh Fare Farms so that existing customers recognized the brand and could identify it as part of a larger campaign.

Fresh Fare Farms Magazine Advertisement